Success at 3daysofdesign

Presented during 3daysofdesign in Copenhagen, the installation was created by companies and creatives from Barcelona. It was curated by Viefe, designed by the studio Isern Serra and developed together with Cumellas and Teixidors. Within a festival that has become an international reference for contemporary design, Mediterranean Dialogues set out to bring a Mediterranean perspective to one of Europe’s most influential design events.

The exhibition was presented at Frederiksgade 1, one of the festival’s most visited venues, which welcomed more than 20,000 visitors during the three-day event. Within this context, Mediterranean Dialogues set out to showcase the cultural identity of brands rooted in Barcelona and its surrounding territory while creating a dialogue between Mediterranean and Scandinavian design cultures.

Inspired by the concept of a listening room and conceived by Isern Serra, the installation brought together seven Barcelona-based brands and collaborators. Viefe’s architectural hardware, Cumellas’ rugs, Teixidors’ textiles, gastronomy and selected pieces by Parachilna, Valeria Vasi, Otra Objects and Bloom Audio came together to present a contemporary interpretation of Mediterranean design.

One of the main objectives behind the project was to showcase the values that define Mediterranean design on an international stage. Through a shared vision rooted in craftsmanship  and human-centred design, the installation successfully connected visitors with a contemporary interpretation of this cultural heritage.

As 3daysofdesign comes to an end, Mediterranean Dialogues leaves behind more than an exhibition. The project demonstrated how design can act as a bridge between cultures, bringing together brands and designers around shared values and experiences.

Because sometimes the most meaningful experiences emerge when there is simply space for them to happen.