Once again, we were present at the SICAM 2022 trade fair, the international exhibition for components, accessories and semi-finished products for the furniture industry. It took place in Pordenone, Italy. Spectacular would be the word that best sums up our experience at this years’ edition. Spectacular as regards the unbeatable way in which our newly launched products were received by the public, for the number of visitors who passed by our stand and the kindness we felt from those same visitors and finally for the general atmosphere which we perceived. The results of the fair were overwhelmingly positive.
Presenting the Contrast collection and its new finishes
At SICAM we gave a sneak preview of Contrast, the collection that we’ll be launching at the beginning of 2023, a model that will open a new era in design for our brand for its exclusivity, modernity and minimalism.
The new finishes of rustic brass and cava coloured brushed brass in aluminium and zamak have been very warmly received. The new Belt handle, which came about as result of our collaboration with the design studio Kaschkasch, has managed to convince everybody, as well as the new Flapp model. Some of the new products are already available for pre-order.
Launching the long catalogue
SICAM was the perfect place to launch our new catalogue aimed at long handles for cupboards with the new model Wing and the two new wooden handles Flapp and Eto.
Surprising those who came with our new stand
With a totally new design and imbued with our own personality, our stand broke new ground as regards previous editions. Each zone, the lighting, the materials, the colours and all the details was designed so that our handles and wall hooks could be exhibited just like they should be: as designer pieces. We also wanted to guarantee the best potential experience for the visitors who would come to check out our latest models and collections, because the best deserves the best.
Making an impact with our new mission statement
The fair also represented the official presentation of the slogan for our brand “Shake up your space” which expresses our objective to shake up interior spaces and create a revolution in interior design via the use of our decorative accessories.
We’ll leave you with a visual summary of how we spent our time at SICAM 2022 and how we enjoyed ourselves. Thanks for your support and for coming to visit us. We’ll carry on working so we can make an even better impression at the next edition!
NEW! @viefeofficial our new Instagram
Despite our success at the trade fair, our Instagram account @viefe_com has suffered a setback and has left us without any profile momentarily. So we’ve opened a new one: @viefeofficial where we will continue with the same activity as we’ve been doing up until now.
We’d love for you to follow us! As a start, you’ll be able to see some of our best moments at SICAM.